One famous study, conducted by the University of Iowa in 1992, collected the data from 600 stop smoking studies involving nearly 72,000 people. It found that hypnotherapy was three times more effective than nicotine replacement therapy and 15 times more effective than trying to quit cold turkey.
The effects are subtle, but profound. I should know, as I gave up smoking via hypnotherapy at the age of 34. When I walked in I smoked 15 a day (more when I went out) and, when I walked out, I never smoked a cigarette again. I didn’t feel different, I didn’t even think I’d been hypnotised but, it worked!
Over the years I have helped many people break their smoking habit and offer two methods of treatment: A single session approach for highly motivated people and a five-session approach for people who need to work on their motivation and willpower.